Mark & Phil provides cause marketing and philanthropic strategy for non-profits and socially responsible companies.
We're built on the philosophy that all good causes deserve a chance to become great, and we're here to help them get there. Running a cause is hard enough without having to deal with the costly and time consuming aspects of marketing and philanthropy. Mark & Phil acts as your organizations external marketing and philanthropy department. Its really a partnership between you and us. We are your grant writer. We are your CMO. We are your press liason. And we are so much more. Check out our services and you'll see some of the ways we can help you ease your pain.
As a forward thinking company, we're committed to practicing what we preach. We believe that the future of our business should be focused on growing our triple-bottom-line, a no harm approach that will empower people, help the planet, and make a profit.
We completely understand that no two clients are alike. We also know that no two projects are ever the same. With this in mind, we generally work with folks based on three different scenarios:
Retainer
Armed with over a decade of non-profit management experience, Sabrina has worked with a number of regional and national organizations to help them secure grants, establish them as non-profit leaders and enhance their growth. Most notably, Services to Aid Families, Putnam ARC, Saint Francis Hospital, Women's Expressive Theater (WET) and Rising Tide Initiative
Sabrina's passion for creating a bridge between donors and causes has helped her raise over $3 million in the past 4 years from federal, state, corporate and foundation grants like Ronald McDonald House Charities, Newman's Own Foundation, Rite Aid, Verizon, Senator Saland, Target, Dyson Foundation, Congressman Walmart, Stewart's Shop, United Way, Entergy, and more.
Her knowledge of business and philanthropy provides an exciting foundation to the core values of Mark & Phil.
Sabrina Says...
Daniel is a rare breed - a hybrid of equal parts business, design, programming, and strategy - ready to change the world. He's a professor at the School of Visual Arts, a writer on digital strategy with a book scheduled to launch in late 2010, a speaker at several design conferences across North America, and an all around web design nerd.
Over the past decade he has worked with clients such as: 1% For The Planet, Adobe, BBDO, CosmoGIRL!, Dave Matthews Band, Google, Greenpeace, Live Earth, MTV, PBS, Phish, Rachael Ray, Sony Picture Classics, TBS, The Pixies, VH1, and XM Radio.
In his free time he enjoys inspirational wanderings through the streets of NYC, single malt scotches, and evenings at the drive-in around the corner from his house in rural upstate NY.
Daniel says...
Kimberly has been consistently recognized for her drive and enthusiasm to create clear, cohesive and effective messages for her clients. She has lead marketing for the design and architecture magazine, Metropolis for ten years, having developed successful marketing programs for such clients as Herman Miller, Steelcase, Haworth, The Mohawk Group, 3Form, Kimball Office, and Architecture 2030, among others.
Prior to Metropolis, Kimberly directed successful guerrilla marketing programs at Renegade for NIKE, WNBA, Doubleclick, Panasonic and HSBC Bank--which won a Guerrilla Marketers of the Year Award for the HSBC BankCab program (and still running after seven years!).
Kimberly specializes in event marketing, PR/social media strategy, partnerships and sponsorship development, project management, copy writing, and business development. She's our PR rock star and she'll help you craft the right message that will make the media want to talk about you over and over.
Her favorite quote: "My ambition in life is to someday be the person my dog thinks I am."
-Emily Maughan
Nationally-recognized, award-winning designer, creative consultant, speaker and author/creative copywriter, Steve specializes in identity, branding and strategic creative direction.
He is the author of '100 Habits for Successful Freelance Designers' (Rockport Publishers), Steve's work has been featured in many design industry publications and prominent annuals such as the LogoLounge, LogoLounge 'Masterwerks' series, 'Logolicious' and 'Best of Business Card Design' series.
Matt's understated appearance and quiet demeanor contrast sharply with the bold design solutions he's become known for. His leadership, artistic vision and dedication to client satisfaction position him as one of today's most sought after design professionals.
While most passionate about interactive design, Matt has extensive experience with print, branding and motion graphics. Most recently, he's become involved with mobile applications. His credits include film title designs for the documentary Jesus Freaks, an educational CD ROM for Scholastic, motion design boards for Playboy TV, and web design for rock legends AC/DC.
Matt's quest for creative inspiration is never-ending. A world traveler, his ongoing exposure to exotic cultures has and continues to play an instrumental role in his evolution as a designer, providing a memory bank of sights, sounds and experiences from which to draw upon during the creative process.
A Colorado native, Matt lives in Denver with his wife April. Together, they recently collaborated on his most ambitious and personal design project...daughter Colette.
Té is a technological renaissance man with a penchant for social responsibility, innovation, and justice. With clients such as Green Map System, Green Spaces, Summer Rayne Oakes, and Interupccíon, Té is very active in promoting sustainability and environmentalism through his work.
Specializing in innovative Wordpress applications, Té develops fully-featured websites and blogs with an intuitive CMS backend for clients. CSS, HTML, and an extensive knowledge of plug-ins yield interactive and flexible designs.
But not to let a degree in Advertising Design from The Savannah College of Art and Design go to waste, Té also contributes a healthy zest for graphic design, social media, strategy, targeting, and branding.
Mia is an experienced fundraiser who has a flare for grant writing/management. She has a passion for helping the underdog and empowering them to succeed. Her expertise in grant writing, research, and management has helped her secure funding for various non-profit organizations throughout New York State. Mia has raised funds from federal, state, corporate and foundation grants like the New York State Office of Children and Family Services, John. F. Wegman Fund, New York State Health Foundation, Marie & Joseph Wilson Foundation, Daisy Marquis Jones Foundation, and HUD.
Regardless of whether you're doing a marketing campaign, embarking on a micro-fundraising project, or using us to handle your day-to-day philanthropic needs, our process provides a solid foundation and outline for producing high quality results with measurable outcomes. We're super proud of it and would love to share it with you!
It all starts by understanding your cause. We want to know all of your concerns, goals, strengths, and weaknesses. Too much information is never a bad thing! In this stage we'll define the major objectives for the project or campaign. We'll also take a close look at the target audience that you need to reach and we'll define the possible channels that we'll need to use to get to them (social media, direct marketing, tv, radio, viral marketing, micro-fundraising, etc..). A complete project plan, including milestones, tasks, and stakeholder objectives will be outlined at the completion of this phase. This will give us all a road map for success to follow throughout the next 3 stages.
With a good foundation of Discovery completed, we then move into crafting a well thought out and calculated solution to your problems. This might be drafting the constructs of a grant proposal, literally designing the wireframes and moodboards for a website redesign, outlining a social media marketing plan, creating a calculated list of target donors or a slew of other possible services that we provide. This phase provides you with a solid visual understanding of the solutions we'll be developing.
With some solutions identified from the Design phase, we now focus our attention on making them a reality. The deliverables of this phase might include a working website, setting up social media profiles, final versions of grants, developing and administering online fundraising tools, and more. This phase also includes some reserved time for quality assurance, including fact-checking, testing, and trouble shooting any possible issues that may arise. All the while we'll provide you with a step-by-step report of how the development is progressing and when we'll be proceeding too the final phase, Deployment.
The last phase in the process focuses on executing the final deliverables and measuring their success. There's nothing we love more than seeing a finished project go out the door and blossom! Deployment might include launching a completed website, running a donor event, sending and tracking completed grants, or executing a multi-level online marketing campaign. Whatever the case, we'll also provide a solid reporting system for you to track the success of the project. Lastly, we'll run a project wrap-up meeting with you to go over what worked, what didn't, and to brainstorm suggestions for improvement next time around.
Who says that causes and corporations can't play well together? We believe wholeheartedly in bringing together these two worlds to help your cause shine. We work with you to define possible portions of your cause that could be ripe for sponsorship, then we define the ideal corporations, and sometimes even individuals, that would be perfect as a sponsor. And as if that wasn't enough, we also help contact the potential sponsors and will follow all the way through until a deal is signed. What's not to like?!
Its the dawn of a new era when corporations actually care about their triple bottom line: people, planet, and profit. So who says your brand has to be painted as an evil empire? We work hard with companies to share their story and show how they care to not just make money in this world, but actually be a part of it. We'll help you define an overall CSR strategy, identify the ways to see it grow, and help you implement it. Please note that we believe in authenticity, so if you're company isn't interested in telling the truth, then we aren't interested in working with you.
Online, offline, mobile, annual reports, grants, donors, oh my! Wading through the philanthropy options at your fingertips can be overwhelming and make you feel like your organization is drowning in a sea of sameness with competing causes. It doesn't have to be that way! We help you define the best philanthropic strategy based on your unique situation and needs. Our team gets to know everything about your cause and where you are trying to take it. Goals are paramount and so are results, so we provide you with a strategy that can be measured using our own proprietary reporting system.
Some call it a black art, we call it fantastically fun! There are several different ways to fundraise online and we'll help guide you to the ones that make the most sense for you and your target donors: micro-fundraising, auctions, celebrity endorsements, donation systems, mobile donations, planned giving forms, and plenty more.
Yep, it still exists! We may be modern focused fundraisers but we're deeply rooted in the traditional methods as well: marketing campaigns, annual appeals, direct solicitation, capital campaigns, special events, etc. We'll work with you to determine what makes the most sense based on your audience, time, and budget. Also, there's nothing more exciting than pairing an online fundraising campaign with a traditional one to meet all your goals - it's all win!
The cornerstone to any good cause is an annual report. Your donors want to see what you have done and where their support is going. An annual report is also an excellent way to entice new donors to come on board. And if grants are your thing, then an annual report will help grantors see your past successes with other grants. Besides having a report that you can hold in your hands, we'll also throw in a version that can be seen online at no extra cost.
So where are all the donors? We'll help you find them! We'll work with you to create a plan of action that makes the most sense given your audience and fundraising objectives. We can't give away our complete process here because its super hush-hush. ;) But we can say that in the past we've helped organizations use their existing donors to find new ones, created complete events around donor development, and even utilized some technological tools to provide well targeted donor lists that provide real results.
Who likes to write? We Do! We love the thrill of the hunt to find the perfect grants for our clients. We then collect all of the necessary data and start creating a well oiled draft that highlights why your cause deserves this funding. Finally we wrap up any grant writing project by delivering the grant for you and also following up on your behalf to the grantor. Basically, you tell us what we need, and we help you get it.
Tweeting, facing, texting, tumbling, and tubing can be confusing but it SO doesn't have to be. Your cause deserves a chance to engage your supporters and potential donors across the social media landscape. You might think that you don't need social media, but the truth is that your competing causes are already implementing a strategy or are starting to. Invest the time now and give your cause a sustainable solution that puts your organization ahead of the pack. We'll help you identify the most appropriate social media channels to target, develop a content strategy that makes sense, and we can even carry out the messaging on your behalf if you need us to.
We love to hear from new folks and old friends! Feel free to use the form or email addresses below to contact us if you're feeling a little shy. Or if you'd rather get some answers quickly, and possibly a vocal serenade or two from Daniel, then feel free to give as a call! We're also incredibly social media savvy, so feel free to test out our chops by contacting us through Twitter, Facebook, or even our personal accounts as you'll see in our bios above.