When it comes to cause marketing many brands and causes get it completely wrong by offering small percentages of sales or taking extreme advantage of the partnering non-profit. Essentially, these companies make millions of dollars and non-profits struggle for even making 3% or less on the profits of their products.
Well we were delighted to hear that Planet Fitness is giving 100% of the down payments for new clients that join the club to the Breast Cancer Research Foundation for their Mother’s Day Sale. How awesome is that!? Every $10 down payment collected will be donated to the Breast Cancer Research Foundation to support breast cancer research. Their tag line is “do it for you, do it for Mom, do it for all moms.”
We love it when corporations have the courage to do a real cause marketing campaign that has the ability to create a real impact. Its even cooler when we here that it really had an impact, Planet Fitness Sale Raises Over $370,000 for The Breast Cancer Research Foundation